Creating value for clients with bespoke services in marketing, strategy and training

Marketing practices are constantly evolving, and strategies can quickly lose their impact if not executed timely and with precision. The most successful brands understand that marketing is a 24/7/365 effort. If you're not keeping up with the latest best practices, the competition is passing you by. Whether you need to build an entire marketing strategy from scratch or refine your approach, Pollux Digital's marketing consulting services can help update your efforts for the best results possible.




We help leaders create change that matters through meaningful growth transformations so that companies can deliver substantial value today and tomorrow.

At Pollux Digital, our mission is to tell stories that inspire trust and authority.


Why work with us


When we partner with clients, big things happen: faster sales, higher engagement and tangible ROI Most content creation teams don't understand the scientific process required to create content that resonates with your audience and generates results. Here, we don't take chances with your dollar. Every piece of content we create is backed by data, cutting-edge research with years of industry experience.

Capabilities

The best and brightest creative minds in marketing.

Our combination of our full-time associates and extremely skilled partners from around the globe help us create the highest standard of content that will appeal to the audience. We've spent years seeking out the best and brightest creative minds in the marketing industry.

We hold our work to the highest standards because your customers and prospects deserve the best content on the web.

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Analytics

Analytics is fundamental to the way we work and is incorporated across all programs in order to gather and monitor data...

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Brand and Business Strategy

Understanding the unique value that you provide to the marketplace is the key to business growth.....

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Brand Identity

When developing or evolving your brand identity, we get to know your business and take in everything...


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Channel Marketing

Before you can increase sales for your business, you need to enhance relationships with your channel...

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Content Marketing

When it comes to communicating your expertise, increasing visibility and telling your business story...

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Creative Services

At the heart of our creative process is a steadfast focus on what's most meaningful about your brand...


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Digital and Mobile

With the changing media landscape shifting the way brands interact with their customers, understanding...

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Direct and Database

Communicating with your customers and prospects in a valuable way is critical to the success of...

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Employment Branding

To attract and retain the top talent in today's competitive job market, you need to be seen as the employer of choice...


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Media Planning and Buying

Our integrated media solutions are designed to stand out among the crowd, reach your audiences and differentiate...

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Public Relations

Our public relations team optimizes your brand's presence with expert storytelling, savvy media relations...

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Research

To gain a solid understanding of the needs and purchase drivers of your target audiences, we conduct primary...



Strategic Marketing Consultancy

Board Advisory / Governance

Working with the Board and C-Suite to help bring a strategic marketing perspective and customer centricity into the decision-making process for long term sustainable value creation and reputation management.

Strategy to Execution Path

Working across the organization to establish a clear, time-bound roadmap to deliver on business objectives with identified roles and responsibilities across commercial functions such as Marketing and Sales.

The Marketing Function

Working with the C-suite to set up a fit for purpose Marketing department that is equipped with the right skills, processes and performance metrics for the business to meet the new marketing challenges of today


International Expansion

Helping clients expand their businesses and brands into new geographies, assess opportunities and risks, understand market and consumer dynamics, set the right course, allocate resources and measure performance

Strategic Marketing Review

Working with senior leadership teams to plan and review strategic marketing elements of the business with the key stakeholders and guide its wider communication to the business to create employee engagement

Driving Growth

Helping clients discover not only customer acquisition and retention opportunities for the short term, but also identify and prioritize untapped key growth levers for the future of the business with a fresh perspective



Dominate Digital

All digital marketing has four main facets:

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An Audience

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Content

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Distribution

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Strategy

IT SOLUTIONS ACROSS VARIOUS INDUSTRIES

Pollux Digital refines the audience, delivers the strategy, creates the content, distributes and promotes the content and monitors success. Our digital marketing services can be end-to-end, à la carte and everything in between. Just tell us what you need:

Video production

Construction

Persona development

Healthcare

Keyword research

Insurance

Technical SEO

Retail & eCommerce

Graphic design

Travel & Hospitality

Email marketing

Events & Venues

Brand awareness content like blog posts

Musicians & Bands

Social media management

Sports & Teams

Pay-per-click advertising

Musicians & Bands

White papers and case studies

Musicians & Bands

A total digital marketing strategy

Musicians & Bands

Site UX and web design & development

Musicians & Bands
Construction Healthcare Insurance Retail & eCommerce Travel & Hospitality Events & Venues Sports & Teams Musicians & Bands

Something else entirely, And we'll provide it.




Marketing Training

All digital marketing has four main facets:
Marketing is no longer limited to the remit of marketers in today's business world. Whether your business is B2B or B2C, marketing skills will be paramount to your company's success.


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Marketing Essentials

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Strategic Marketing

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Marketing Planning from Strategy to Execution

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Brand Marketing

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Customer Experience & Customer Journey

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Creativity and Innovation

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Digital for non-digital senior leadership teams



Training can be customized to address marketing and commercial needs and delivered to cross-functional as well as senior leadership teams. Taking a bespoke approach to developing marketing capability across the organization is incredibly important and requires a holistic vision of the business. This helps create training programs and workshops that develop and harness strategic and tactical marketing skills, so critical in the digital age.


Training programs are interactive, fun and use real-life internal and external examples. Case studies help create a complete training solution that can be further enhanced with follow-up mentoring schemes. These are just some of the training programs and workshops we deliver to individuals around the world striving to make a mark in the marketing industry.

SOCIAL MEDIA CONSULTING SERVICES

Your social media presence is a pivotal extension of your brand's identity. While you know your brand inside and out, we know how, where and when to share your story to produce tangible results. With help from our social media experts, your voice is loud and clear.


The Right Channels

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With extensive experience generating results on each platform, your social strategist determines how to position your brand to achieve the greatest social reach. We ensure your online voice is consistently on brand, while following the distinctive style and tone of each platform.

Social Media Strategy

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Social goes beyond posting content and adding follow icons on your website. For as many channels as you choose, we manage each with a fine-tuned strategy tailored to the nature of the platform and how your audience uses it. With user engagement efforts, follower pushes, influencer relations and measurable content, we form effective, comprehensive social media strategies for businesses. We constantly monitor the results to adeptly move with the target. These proactive, timely adjustments ensure you - and your audience - don't miss out on being heard.

Evolving Campaigns

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Social media is flexible. Your strategy should be too. We stay abreast of updates and trends so we can adapt your strategy to keep up with your audience's expectations. Our social media team is proactive in testing new approaches and modifying content to keep your audience engaged. Don't let rapid changes in social media leave you in the dust. When you work with Pollux Digital, your strategy and goals evolve organically. The conversation never stops

Your Social, Our Consulting

Pollux Digital's social media consultants make your relevant, engaging and results-driven social media presence possible. We consult with you to fully understand your goals and objectives - then develop a strategy to surpass them. That includes extensive research to develop the most effective keyword strategy, highlight the channels where your audience is most likely to be and develop persona-specific solutions. We track, measure and report the metrics that shape your social strategy. If something works, you'll see it. If something doesn't, we fix it.


Get in touch!

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